Our Values

Creativity

The word "betsu" in Japanese conveys a sense of being different or special. Our goal is to deliver unique products, services, and experiences through innovative and creative thinking, collaboration, and curation.

Sustainability

More than 75% of our business is within the circular economy — reviving, remarketing, and rehoming what already exists. We are and always have been committed to mindful consumerism and preserving the planet for future generations.

Integrity

We are dedicated to stringent quality control, meticulous curation, honest descriptions, and transparent communication. We stand behind all of our products (and sit on some of them).